Fundraising is full of unexpected, joyful, moving moments—the kind that stop you in your tracks, lift your heart, or make you whisper that was magic.
You know the kind of moment we mean.
The goosebumps. The lump in your throat. The big laugh.
The bit of unexpected beauty that makes you pause and go—this is why we do it.
That’s a magic moment. And we want to hear yours!
Maybe it happened during a campaign. Maybe you saw it at CIOF.
Maybe it was quiet and small, or wild and unforgettable.
If it made you feel something—share it here!
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Our team ran a Giving Day from a canoe on a river. The hotspot kept cutting out, but donations still poured in. That’s commitment.
One donor mailed us £7.32 in coins, all individually wrapped in origami birds. No note. Just magic.
An 8-year-old fundraiser told us she raised money by selling ‘compliments and cool facts’ at her school gate. Her biggest seller? ‘You smell like someone who does good things.’
We once had a donor leave a comment that simply read, ‘Here’s to the quiet heroes who keep showing up.’ It was £2.50. It meant the world.
We hit our campaign goal exactly at 11:11am on 11/11. We didn’t plan it. We just stared at the screen in disbelief. The universe showed off a little.
For Pride Month, one team set a goal to raise £5,000 by bedazzling absolutely everything in their office. It worked. They now operate exclusively in glitter.
A donor once wrote: ‘This is in memory of my dog, Tinsel, who loved charity shops and ham. I think she’d be proud.’ Still our favourite message of all time.
A supporter created a TikTok dance challenge based on our campaign theme. It was mostly interpretive jazz hands and crying. It raised £600.
A team raised £4,000 by hosting a charity Zoom quiz where every answer was ‘Paul Rudd.’ No one knows why. Everyone loved it.
We had a campaign theme of ‘light the way’ and one supporter lit up their entire house in fairy lights every time they hit a milestone. Their neighbours joined in. It became a street-wide movement.
We once had a fundraiser who live-streamed a 24-hour bake-a-thon in full Elizabethan costume. People donated just to hear her say ‘marzipan’ like a Tudor queen.
A supporter’s dog raised more than they did—thanks to a selfie in a tutu that went viral.
When I found out I got a distinction in my fundraising apprenticeship
The presentation on meet the experts was fascinating and really helpful. As a small charity looking at organising a mass event, it was great to see how 4 very different charities use the platform
Watching the patients faces at our F1 weekend when they meet their idols 🥰😍
Being there to support one of my fundraisers run his 10th London marathon, raising over £200k in honor of his daughter Emily.
Witnessing a fundraiser, who had already run countless marathons and half marathons with a washing machine on his back, complete London Marathon with a cement mixer on his back while pushing a filled wheel barrow because he needed more of a challenge. Magic, determination and grit if ever I’ve seen it! 😱😱
I planned an abseil down a 400 year castle and watched an 85 year old man do it in memory of his wife. I held his hand to help him up at the end and he gave me the biggest hug.
A supporter raised £10,000 by doing a silent disco in a shark costume—for 12 hours straight. He called it ‘Shhhark Attack’. We still talk about it.