Full-throttle fundraising:
fuelling your digital

giving in 2023

🔥

Thursday 10 November  |  10am - 1:30pm

A global funraisin event

Welcome to the Funraisin Digital Giving Summit 2022!

Discover what it takes to build integrated digital giving journeys to future-proof your fundraising and move the needle at every interaction.

Together with our team of fundraising experts and digital aces, we’ll explore how to:

✍️ Plan from day one to make strategic decisions where it counts
🏁 Convert more fundraisers through the door and optimise for ROI
👋 Engage your community with supporter-first experiences
🚀 Grow a community of life-long supporters

We ran two virtual summits, one in Australia (GMT+11) and one in the UK (GMT), so choose the one most relevant to you. 

Check out the agenda and speakers below.

Recordings coming soon.

Agenda

Plan

Set your year up for success by focusing your action plan on the changes with the biggest impact. We'll talk you through the latest trends and laser-focusing your portfolio.

Explore

2022 Trends and the fundraising market in 2023

With an ever-changing market, fundraising isn’t as it used to be. With inflation at an all-time high and costs of living going through the roof, acquiring fundraisers is only getting harder. People are getting together in different ways from virtual to hybrid, and mass events aren’t all returning in the same way. Keith and Courtney discuss the implications of a changing world, and share their insights from 2022.

Keith Williams (UK), CMO & COO @ Funraisin
Courtney Evans (AU), Co-founder & CEO @ Funraisin

Explore

The strategy behind building your fundraising portfolio in an uncertain environment

A talk exploring the key things to think about when building your charity portfolio in an uncertain world - when you can’t simply rinse and repeat, or rely on events coming back like they used to. We’ll explore key questions to ask your fundraising managers and what you can start implementing now. 

Daniel Larcey (UK), Strategy, Innovation & Marketing Director @ Massive

Explore

Is it a good idea? A data-driven approach to event planning to minimise your CPA

Just how did Diabetes UK grow their event One Million Steps to over £2 million? TPXimpact discusses how to create a data-driven fundraising plan. Applying three key numbers to move the needle, they showcase the framework that amplified One Million Steps’s fundraising revenue by 599%.

Phil Aiston, Digital Marketing Strategy Lead @ TPXImpact

Explore

Audiences and algorithms - how to get your ads in front of the right people online

There has been a lot of change within the digital marketing landscape with the introduction of iOS14 app tracking, and restricted audience targeting, which may leave you feeling stuck on how to best find your audience online. This talk will focus on how to understand your audience and use the algorithms to your advantage. From their motivations and what they interact with, to how this translates into sign-ups and ad clicks for your event, we’ll explore which platforms hold the best opportunities for your audience and how you can make the most of them.

Lou Barton, Senior Digital Marketing Strategist @ TPXImpact

Explore

Where are your fundraisers? How to find your audience for your next P2P

New digital channels, increasing CPAs and not sure where to start? Samara from Marlin Communications will take you through where you should go and what you should trial to find your audience for your next P2P. Hint: It’s not all digital.

Samara Gentle, Head of Digital Fundraising & Marketing @ Marlin Communications

Explore

Quickfire Analytics - Migrating to Google Analytics 4

More information coming soon.

Tim Brack, Head of Data and Optimisation @ Marlin Communications

Convert

Make the most of every opportunity and create a seamless conversion experience. We'll show you how to avoid drop offs and make every impression count.

Explore

Creating a seamless conversion experience and optimising for mobile

We'll talk you through how to create a seamless conversion experience from donations to registrations, all optimised for mobile. We’ll talk you through best practice for conversion and a Visual Builder demo to bring it all together.

Nikki Toj?i?, Project Coordinator @ Funraisin

Ben Wreford, Web Developer @ Funraisin

Mike Dennis, Co-founder & Creative Director @ Funraisin.

Engage

Take your stewardship to the next level, with hyper-personalised supporter journeys, the data you need to nudge activation and tips and tools to empower your fundraisers.

Explore

Applying data to adapt on the go

A talk exploring how to optimise and adapt your campaign mid-flight. From what to measure and where to find it, we’ll show you how to collect and manage your data to make impactful changes on the go.

Alice Denny (UK), Director of Customer Support & Success, UK & Europe, @ Funraisin
Lesley-Ann Trow (AU), Head of Customer Success @ Funraisin

Explore

Building the ultimate supporter journey using data & personalised content

A walkthrough of the building blocks and opportunities available when building your supporter journey map on Funraisin. From best practices, and template ideas, we’ll talk you through automation, key data points and personalisation.

Marie Gamble, Senior Digital Partnership & North America Country Manager @ Funraisin
Lesley-Ann Trow, Head of Customer Success @ Funraisin

Explore

Hitting the ground running: tips and tricks to build your fundraising activation

We’ll go through key tips and strategies to improve activation, increase intent and rally support for your cause. We’ll include case studies and results to prove they work!

Luke Edwards, Director @ Elevate Fundraising

Grow

Never waste your fundraising efforts or have to say goodbye again. Build lifetime supporter relationships with a brand they love and events they crave to do again and again.

Explore

Introduction to Facebook Fundraising+

More information coming soon.

Explore

Skipping into Facebook Challenges – Jeans for Genes

Discover how Jeans for Genes raised over $311,000 in their first Facebook Challenge. Learn how they used Funraisin’s new integration to create a new revenue stream.

Danielle Cameron, Senior Account Manager @ Donor Republic

Michael Wilson, Digital Fundraising Strategist @ Donor Republic

Explore

Nurturing a lifelong relationship with your fundraising community

A talk showcasing how you can build lifetime value and nurture your fundraising community. From retention to repeat fundraising, we’ll show you how to reward fundraisers and build a lasting relationship. 

Olivia Wreford, Professional Services Director, UK & Europe, @ Funraisin

Our Speakers

Alice Denny

Alice Denny

Director of Customer Support & Success, UKEU @ Funraisin

Presenting: Engage - Applying data and adapting on the go

Region: UK

Ben Wreford

Ben Wreford

Web Developer @ Funraisin

Presenting: Convert - Creating a seamless registration experience and optimising for mobile

Region: AU

Courtney Evans

Co-founder & CEO @ Funraisin

Presenting: Plan - 2022 Trends and fundraising market in 2023

Region: AU

Danielle Cameron - Donor Republic

Danielle Cameron

Senior Account Manager @ Donor Republic

Presenting: Grow - Skipping into Facebook Challenges – Jeans for Genes

Region: AU

Daniel Larcey @ Massive

Daniel Larcey

Strategy, Innovation & Marketing Director @ Massive

Presenting: Plan - The strategy behind building your fundraising portfolio in an uncertain climate 

Region: UK

Keith Williams

Keith Williams

CMO & COO @ Funraisin

Presenting: Plan - 2022 Trends and fundraising market in 2023

Region: UK

Lesley-Ann Trow

Global Head of Customer Success @ Funraisin

Presenting: Engage - Applying data and adapting on the go

Region: AU

Lou Barton

Senior Digital Marketing Strategist @ TPXImpact

Presenting: Plan - Audiences and algorithms - how to get your ads in front of the right people online

Region: UK

Luke Edwards Elevate Fundraising

Luke Edwards

Director @ Elevate Fundraising

Presenting: Engage - Hitting the ground running: tips and tricks to build your fundraising activation

Region: AU

Luka Maretic

Luka Maretic

Technical Solutions Director @ Funraisin

Presenting: Q&A panelist

Region: Croatia

Marie Gamble

Senior Digital Partnership & North America Country Manager @ Funraisin

Presenting: Engage - Building the ultimate supporter journey with using data & personalised content

Region: US

Michael Wilson - Donor Republic

Michael Wilson

Digital Fundraising Strategist @ Donor Republic

Presenting: Grow - Skipping into Facebook Challenges – Jeans for Genes

Region: AU

Mike Dennis

Co-founder & CCO @ Funraisin

Presenting: Convert - Creating a seamless conversion experience and optimising for mobile

Region: AU

Nicola Tojčić

Nicola Tojčić

Project Coordinator @ Funraisin

Presenting: Convert - Creating a seamless registration experience and optimising for mobile

Region: Croatia

Olivia Wreford

Olivia Wreford

Professional Services Director, UKEU @ Funraisin

Presenting: Grow - Nurturing a lifelong relationship with your fundraising community

Region: UK

Phil Aiston

Digital Marketing Strategy Lead @ TPXImpact

Presenting: Plan - Is it a good idea? A data-driven approach to event planning to minimise your CPA

Region: UK

Samara Gentle - Marlin Communications

Samara Gentle

Head of Digital Fundraising and Marketing @ Marlin Communications

Presenting: Plan - Where are your fundraisers? How to find your audience for your next P2P

Region: AU

Tim Brack Marlin Communications

Tim Brack

Head of Data and Optimisation @ Marlin Communications

Presenting: Plan - Quickfire Analytics - Migrating to Google Analytics 4

Region: AU

Partners

Listed in alphabetical order.

Donor Republic

Presenting: Grow

Sessions: AU

Elevate Fundraising

Presenting: Engage

Sessions: AU

Marlin Communications

Presenting: Plan

Sessions: AU

Massive

Presenting: Plan 

Sessions: UK

Presenting: Plan 

Sessions: UK

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