
Full-throttle fundraising:
fuelling your digital
giving in 2023
🔥
Thursday 10 November | 10am - 1:30pm
A global funraisin event
Welcome to the Funraisin Digital Giving Summit 2022!
Discover what it takes to build integrated digital giving journeys to future-proof your fundraising and move the needle at every interaction.
Together with our team of fundraising experts and digital aces, we’ll explore how to:
✍️ Plan from day one to make strategic decisions where it counts🏁 Convert more fundraisers through the door and optimise for ROI
👋 Engage your community with supporter-first experiences
🚀 Grow a community of life-long supporters
Recordings coming soon.
Agenda
Plan
Set your year up for success by focusing your action plan on the changes with the biggest impact. We'll talk you through the latest trends and laser-focusing your portfolio.
Explore
2022 Trends and the fundraising market in 2023
With an ever-changing market, fundraising isn’t as it used to be. With inflation at an all-time high and costs of living going through the roof, acquiring fundraisers is only getting harder. People are getting together in different ways from virtual to hybrid, and mass events aren’t all returning in the same way. Keith and Courtney discuss the implications of a changing world, and share their insights from 2022.
Keith Williams (UK), CMO & COO @ Funraisin
Courtney Evans (AU), Co-founder & CEO @ Funraisin
Explore
The strategy behind building your fundraising portfolio in an uncertain environment
A talk exploring the key things to think about when building your charity portfolio in an uncertain world - when you can’t simply rinse and repeat, or rely on events coming back like they used to. We’ll explore key questions to ask your fundraising managers and what you can start implementing now.
Daniel Larcey (UK), Strategy, Innovation & Marketing Director @ Massive
Explore
Is it a good idea? A data-driven approach to event planning to minimise your CPA
Just how did Diabetes UK grow their event One Million Steps to over £2 million? TPXimpact discusses how to create a data-driven fundraising plan. Applying three key numbers to move the needle, they showcase the framework that amplified One Million Steps’s fundraising revenue by 599%.
Phil Aiston, Digital Marketing Strategy Lead @ TPXImpact
Explore
Audiences and algorithms - how to get your ads in front of the right people online
There has been a lot of change within the digital marketing landscape with the introduction of iOS14 app tracking, and restricted audience targeting, which may leave you feeling stuck on how to best find your audience online. This talk will focus on how to understand your audience and use the algorithms to your advantage. From their motivations and what they interact with, to how this translates into sign-ups and ad clicks for your event, we’ll explore which platforms hold the best opportunities for your audience and how you can make the most of them.
Lou Barton, Senior Digital Marketing Strategist @ TPXImpact
Explore
Where are your fundraisers? How to find your audience for your next P2P
Samara Gentle, Head of Digital Fundraising & Marketing @ Marlin Communications
Explore
Quickfire Analytics - Migrating to Google Analytics 4
More information coming soon.
Tim Brack, Head of Data and Optimisation @ Marlin Communications
Convert
Make the most of every opportunity and create a seamless conversion experience. We'll show you how to avoid drop offs and make every impression count.
Explore
Creating a seamless conversion experience and optimising for mobile
We'll talk you through how to create a seamless conversion experience from donations to registrations, all optimised for mobile. We’ll talk you through best practice for conversion and a Visual Builder demo to bring it all together.
Nikki Toj?i?, Project Coordinator @ Funraisin
Ben Wreford, Web Developer @ Funraisin
Mike Dennis, Co-founder & Creative Director @ Funraisin.
Engage
Take your stewardship to the next level, with hyper-personalised supporter journeys, the data you need to nudge activation and tips and tools to empower your fundraisers.
Explore
Applying data to adapt on the go
A talk exploring how to optimise and adapt your campaign mid-flight. From what to measure and where to find it, we’ll show you how to collect and manage your data to make impactful changes on the go.
Alice Denny (UK), Director of Customer Support & Success, UK & Europe, @ Funraisin
Lesley-Ann Trow (AU), Head of Customer Success @ Funraisin
Explore
Building the ultimate supporter journey using data & personalised content
A walkthrough of the building blocks and opportunities available when building your supporter journey map on Funraisin. From best practices, and template ideas, we’ll talk you through automation, key data points and personalisation.
Marie Gamble, Senior Digital Partnership & North America Country Manager @ Funraisin
Lesley-Ann Trow, Head of Customer Success @ Funraisin
Explore
Hitting the ground running: tips and tricks to build your fundraising activation
We’ll go through key tips and strategies to improve activation, increase intent and rally support for your cause. We’ll include case studies and results to prove they work!
Luke Edwards, Director @ Elevate Fundraising
Grow
Never waste your fundraising efforts or have to say goodbye again. Build lifetime supporter relationships with a brand they love and events they crave to do again and again.
Explore
Introduction to Facebook Fundraising+
More information coming soon.
Explore
Skipping into Facebook Challenges – Jeans for Genes
Discover how Jeans for Genes raised over $311,000 in their first Facebook Challenge. Learn how they used Funraisin’s new integration to create a new revenue stream.
Danielle Cameron, Senior Account Manager @ Donor Republic
Michael Wilson, Digital Fundraising Strategist @ Donor Republic
Explore
Nurturing a lifelong relationship with your fundraising community
A talk showcasing how you can build lifetime value and nurture your fundraising community. From retention to repeat fundraising, we’ll show you how to reward fundraisers and build a lasting relationship.
Olivia Wreford, Professional Services Director, UK & Europe, @ Funraisin
Our Speakers

Alice Denny
Director of Customer Support & Success, UKEU @ Funraisin
Presenting: Engage - Applying data and adapting on the go
Region: UK

Ben Wreford
Web Developer @ Funraisin
Presenting: Convert - Creating a seamless registration experience and optimising for mobile
Region: AU

Courtney Evans
Co-founder & CEO @ Funraisin
Presenting: Plan - 2022 Trends and fundraising market in 2023
Region: AU

Danielle Cameron
Senior Account Manager @ Donor Republic
Presenting: Grow - Skipping into Facebook Challenges – Jeans for Genes
Region: AU

Daniel Larcey
Strategy, Innovation & Marketing Director @ Massive
Presenting: Plan - The strategy behind building your fundraising portfolio in an uncertain climate
Region: UK

Keith Williams
CMO & COO @ Funraisin
Presenting: Plan - 2022 Trends and fundraising market in 2023
Region: UK

Lesley-Ann Trow
Global Head of Customer Success @ Funraisin
Presenting: Engage - Applying data and adapting on the go
Region: AU

Lou Barton
Senior Digital Marketing Strategist @ TPXImpact
Presenting: Plan - Audiences and algorithms - how to get your ads in front of the right people online
Region: UK

Luke Edwards
Director @ Elevate Fundraising
Presenting: Engage - Hitting the ground running: tips and tricks to build your fundraising activation
Region: AU

Luka Maretic
Technical Solutions Director @ Funraisin
Presenting: Q&A panelist
Region: Croatia

Marie Gamble
Senior Digital Partnership & North America Country Manager @ Funraisin
Presenting: Engage - Building the ultimate supporter journey with using data & personalised content
Region: US

Michael Wilson
Digital Fundraising Strategist @ Donor Republic
Presenting: Grow - Skipping into Facebook Challenges – Jeans for Genes
Region: AU

Mike Dennis
Co-founder & CCO @ Funraisin
Presenting: Convert - Creating a seamless conversion experience and optimising for mobile
Region: AU

Nicola Tojčić
Project Coordinator @ Funraisin
Presenting: Convert - Creating a seamless registration experience and optimising for mobile
Region: Croatia

Olivia Wreford
Professional Services Director, UKEU @ Funraisin
Presenting: Grow - Nurturing a lifelong relationship with your fundraising community
Region: UK

Phil Aiston
Digital Marketing Strategy Lead @ TPXImpact
Presenting: Plan - Is it a good idea? A data-driven approach to event planning to minimise your CPA
Region: UK

Samara Gentle
Head of Digital Fundraising and Marketing @ Marlin Communications
Presenting: Plan - Where are your fundraisers? How to find your audience for your next P2P
Region: AU

Tim Brack
Head of Data and Optimisation @ Marlin Communications
Presenting: Plan - Quickfire Analytics - Migrating to Google Analytics 4
Region: AU
Partners
Listed in alphabetical order.

Presenting: Grow
Sessions: AU

Presenting: Engage
Sessions: AU

Presenting: Plan
Sessions: AU

Presenting: Plan
Sessions: UK

Presenting: Plan
Sessions: UK