EXPERIENCE UPLIFT AUSTRALIA & NEW ZEALAND /
Where inspiration meets impact
The global online conference for ambitious fundraising teams.
November 04 2026
10:00am AEDT
Live on Zoom
Register now
See what’s possible when brilliant fundraisers push an idea further. Go behind the scenes of standout campaigns, unpack what made them work, and leave ready to build something extraordinary.
Live
On demand
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This year, Sydney Children's Hospitals Foundation's Tax Appeal crossed $1 million for the first time—and it's not alone. Both their Tax Appeal and Christmas Appeal digital income have grown over 80% in less than 5 years. In this session, Digital Marketing Specialist Sabina breaks down the recipe behind that growth: how SCHF treats its shoulder appeals as a testing ground, what they experiment with before their biggest moments, and the ingredients that turn a good appeal into a record-breaking one. You'll leave with a practical framework for building—and continually sharpening—appeals that convert.
Five peer-to-peer campaigns in one month with a lean team... Sounds unsustainable, right?
Greg Noel-Butterworth, National Campaign Manager for Jeans for Genes, breaks down what to standardize, what to keep custom, and how that balance turned chaos into a record $2.24M raised in two days.
MS Readathon has been getting Australian kids reading for 47 years—and this year, MS Queensland, with the help of Donor Republic, doubled down on designing for both sides of that equation at once: the kids who unlock rewards and log their pages, and the parents, grandparents and caregivers doing the registering, encouraging and bedtime reading alongside them. This session will take us inside the campaign's creative refresh, and how they kept the experience playful for kids and privacy-safe for families, while speaking directly to the grown-ups making it all happen.
Some appeals do more than raise funds—they capture a moment and give people a compelling reason to act. Drawing on their own campaigns with astounding results, Holly from Caritas reveals how they use timing, urgency and powerful creative ideas to turn moments of attention into meaningful action.
What does it take to keep one of Australia’s biggest fundraising events relevant, recognisable and growing? Cancer Council will unpack the decisions behind Australia’s Biggest Morning Tea, what it has learned from years of success and how it continues to evolve—offering powerful lessons for anyone responsible for a flagship campaign.
The session would run for 20 minutes, followed by five minutes of audience Q&A. This is only a starting point—we’d love to shape the final session with you so it reflects the story, insights and lessons you’re most excited to share.
See what’s new and what’s next for Funraisin. We’ll showcase recently released features, share the thinking shaping our product direction, and give you an early look at the ideas ahead. It’s all designed to help you create better supporter experiences, work more effectively, and drive greater impact.
When you look across two million fundraising pages, you start to notice the small things—the subtle, surprising and beautiful ideas that inspire people to care, give and act. This fast-paced visual session brings together ten standout moments from around the world, giving you a burst of creative inspiration and practical ideas to bring back to your next campaign.
After a year of split-testing, we're opening up the results from our Testing and Optimisation Growth Lab (TOGL). We'll share what we've learned from putting new ideas in front of real supporters: changes that shifted supporter behaviour, tests that showed us what wasn't worth pursuing, and small optimisations that made a difference. We'll pull out some practical ideas you can look to apply to your own fundraising.
UPLIFT SCHEDULE /
UK/EU
ANZ
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10:00am | Live on Zoom
Welcome + Launch: The Global State of Fundraising Report
10:15am | Live on Zoom
Cracking the appeal code: Inside SCHF's recipe for record-breaking growth
Sabina Pichler, Individual Giving Specialist, Sydney Children's Hospitals Foundation
10:40am | Live on Zoom
Creating a matching moment that matters
Holly Dean, Community Fundraising Manager, Caritas Australia
11:10am | Live on Zoom
What moved the needle: A year of split-testing at Funraisin
Tim Brack, Analytics and Optimisation Lead, Funraisin
11:35am | Live on Zoom
Five campaigns, one month, no chaos: How a small team pulled off a record-breaking year
Greg Noel-Butterworth, National Campaign Manager, Jeans for Genes (CMRI)
12:10pm | Live on Zoom
What comes next: The future of fundraising
Ellice Ball, Product Marketing Manager and Lance Melton, Chief Product Officer, Funraisin
12:30pm | Live on Zoom
Every reader counts: Rebuilding MS Readathon for kids, parents and nostalgic adults
Courtney Allen, Fundraising Events Lead, MS Queensland and Ashley Southwell, Account Strategy Director, Donor Republic
1:00pm | Live on Zoom
Still brewing: How Cancer Council keeps an Australian icon fresh
Sala Forday Gibbon, Campaigns Lead, Cancer Council NSW
1:30pm | Live on Zoom
Making Magic: 10 inspired moments from two million fundraising pages
Melanie Monteil, Charity Development Lead and Anna Harré, Senior Partnerships Manager, Funraisin
EXPERIENCE UPLIFT AUSTRALIA /
Reserve your spot
Join us live for a practical session packed with fresh ideas, expert insights and actionable takeaways to help you build stronger campaigns, grow your impact and take your fundraising further.
Can't make the live session?
No problem. Register anyway and we’ll send the replay straight to your inbox once it’s available.
