Where 
inspiration 
meets action

This year, Sydney Children's Hospitals Foundation's Tax Appeal crossed $1 million for the first time—and it's not alone. Both their Tax Appeal and Christmas Appeal digital income have grown over 80% in less than 5 years. In this session, Digital Marketing Specialist Sabina breaks down the recipe behind that growth: how SCHF treats its shoulder appeals as a testing ground, what they experiment with before their biggest moments, and the ingredients that turn a good appeal into a record-breaking one. You'll leave with a practical framework for building—and continually sharpening—appeals that convert.

AI is changing how nonprofits work, but knowing where to start—and where AI can actually make a difference—is the harder question. Drawing from his new book, AI-Driven Nonprofits: A Practical Guide to Artificial Intelligence for Nonprofits, Steve MacLaughlin will explore practical ways nonprofit teams can approach AI, identify meaningful opportunities and move from experimentation to thoughtful, effective use.

What happens when a nonprofit thinks outside the peer-to-peer fundraising box? Sinai Health is experimenting with new events, new audiences and new ways to engage supporters—from Sinai Showdown to Raptors for Research and beyond. Hear how the team is pushing the boundaries of P2P, using Funraisin to bring new ideas to life and creating more opportunities for supporters to engage.

Five peer-to-peer campaigns in one month with a lean team... Sounds unsustainable, right?

Greg Noel-Butterworth, National Campaign Manager for Jeans for Genes, breaks down what to standardize, what to keep custom, and how that balance turned chaos into a record $2.24M raised in two days.

Social challenges are evolving quickly, and Heart & Stroke Canada is experimenting to find what works. After moving to Funraisin, the team has been able to quickly launch new challenges, test different approaches and learn what resonates with new audiences. Hear what they’re discovering, what’s driving growth and where social challenges are heading, with industry trends from GYSS’s Adrian O’Flynn adding context to the story.

Some appeals do more than raise funds—they capture a moment and give people a compelling reason to act. Drawing on their own campaigns with astounding results, Holly from Caritas reveals how they use timing, urgency and powerful creative ideas to turn moments of attention into meaningful action.

DIY fundraising can look very different depending on an organization’s size, goals and supporters. In this panel discussion, we'll hear from the Alzheimer’s Association, SickKids Foundation, and Pancreatic Cancer North America as they share what they’ve learned since moving their DIY programs to Funraisin. From what’s working to what isn’t, we'll explore different approaches to building, managing and growing a DIY program—and the lessons you can apply to your own.

How do you create a consistent global fundraising experience without making every market feel the same? World Bicycle Relief has grown Pedal to Empower across 47 countries, using Funraisin to support everything from fitness tracking to multiple currencies while giving local teams flexibility to adapt the experience. Explore how the team balances global scale with local relevance—and the lessons that can help other organizations grow internationally.

MS Readathon has been getting Australian kids reading for 47 years—and this year, MS Queensland, with the help of Donor Republic, doubled down on designing for both sides of that equation at once: the kids who unlock rewards and log their pages, and the parents, grandparents and caregivers doing the registering, encouraging and bedtime reading alongside them. This session will take us inside the campaign's creative refresh, and how they kept the experience playful for kids and privacy-safe for families, while speaking directly to the grown-ups making it all happen.