With our latest conversion feature donation nudge, you can now encourage donors to donate by showing the immediate impact of a donation against a fundraiser’s target. This is a new out of the box tool for all admins and it’s quick and easy to create your own unique designs.
How it works
Every time a supporter starts interacting with a fundraiser’s donation form, they’ll see animated nudges that will show just how much of a difference that donation will make to the fundraiser’s page, and how much closer their donation will get to the fundraiser’s target!
- A message
- A nudge bar colour
- An icon, image or gif
- One of three animation styles
📝 Choose donation handle amounts
Pair your donation nudges with your existing donation handles to show the impact to your charity.
For example, a donation nudge could be a plate being filled for every meal funded.
- 1 meal in the bag!
🎯 Choose target milestones
Celebrate when fundraisers are about to hit fundraising milestones and unlock badges for them.
For example, you could celebrate halfway milestones with your gamification badges.
- Woah! We’re halfway!
- Yay! That's my target!
🏃 Mirror the activity
Help reward fundraisers for banking miles and kms with nudges that mirror the challenge they’re taking on.
For example, you could show the steps they're sponsoring with a running gif.
- Race you to the target!
- Just keep running!
🏆 Celebrate the donor
Celebrate the donor and make them feel like a VIP with exclusive nudges for key moments along the fundraiser’s journey.
For example, they could unlock a special award if they’re the first donor, or confetti if they helped hit the fundraiser’s target.
- Not all nurses wear capes!
- You're one in a million!
- You're my top donor!
- Woohoo! You're my first!
🎨 Show your brand
If you have a key brand message, or character, create nudges that bring it to life across your donation nudges.
For example, if you have dog imagery throughout your campaign, you could create a series of animated dogs or pawprints across their donation bar to show progress.
- That’s pawsome!
👍 Want to keep it simple for now?
Copy our starter nudges with a few animated emojis, or choose from our platform icons.
Here’s a few you can try out:
A few suggested messages:
- You've made our day!
- Woohoo I’m halfway there!
- We made it! 100%
- Milestone hit! 80%
- BOOM! That’s my goal hit!
- OMG that’s generous!
- You're my top donor!
🤓 Next steps
To find out how to set them up, check out our latest support article.
Got an idea for bringing Donation Nudges into your next campaign? Book in a chat with our team and we’ll get you up and running in no time.
