Microsite with impactful branding using Funraisin templates: The Rainbow Run microsite captured the event’s lively atmosphere with vibrant visuals, videos, and a dynamic layout, drawing supporters in and making them feel part of the experience. As Beth noted, “Assess your event and bring out what makes it unique. A vibrant, well-branded site will sell your event.”

Leaderboards and totalisers for social proof: Funraisin’s social proof features helped participants see the collective impact of their efforts, boosting community pride and inspiring more people to fundraise. Leaderboards showcased top fundraisers, while totalisers provided real-time updates on the community’s collective progress, reinforcing the sense of shared achievement.

Gamification and incentives: With Funraisin’s gamification tools, St. Wilfrid’s offered incentives such as branded hoodies for top fundraisers, turning fundraising into a fun, competitive experience. This approach helped drive fundraising beyond just ticket sales, a challenge they had previously struggled with.

Automated, trigger based emails: Funraisin’s triggered email sequences kept participants engaged from start to finish, guiding them with pre-event reminders, fundraising tips and celebrations of milestones. This automated stewardship journey allowed St. Wilfrid’s to create a personalised experience despite limited resources, enhancing the overall supporter journey and strengthening engagement.

Engaging communication across channels: Recognising the need to foster a supportive community, St. Wilfrid’s implemented a mix of digital channels to build excitement and keep supporters motivated:

• Facebook group: A dedicated Rainbow Run Facebook group allowed participants to share tips, stories, and photos, creating a space for supporters to connect and celebrate their achievements. “The Facebook group was a huge success. People are still wanting to join it, even after the event!” Beth shared.
• Shareable graphics: St. Wilfrid’s designed downloadable shopping list graphics and donation prompts that they housed in the fundraiser's dashboard, making it easy for supporters to share their fundraising efforts on social media and spread awareness within their networks.
• Fundraising packs: Thoughtfully curated fundraising packs included event essentials, donation prompts, and stories about the impact of donations on hospice care, creating an emotional connection and reinforcing the event’s mission.

Storytelling that connected supporters to the cause: St. Wilfrid’s leveraged storytelling throughout the supporter experience. Each call-to-action in the stewardship journey linked back to a patient story, strengthening the emotional connection to the cause.

Efficient use of resources and local connections: Despite being a small team, St. Wilfrid’s maximised their local reach by focusing on targeted marketing and utilising Funraisin’s platform to streamline their work. “Funraisin’s platform allowed seamless integration of fundraising and supporter engagement, creating a cohesive experience,” Beth noted. With Funraisin’s automation and self-service tools, the team could focus on event-day logistics and creating an unforgettable atmosphere.