Learn how to create high-performing Christmas appeal pages.
Join us live (or catch the replay) for the full Christmas Webinar—tools, tips, and real campaign inspiration to make this your best-performing year-end campaign yet.
Learn how to create personalised donation pages
We're hosting small-group sessions on how to build Personalised URLs—a game-changer for Tax Appeals.
Why we created this template
Christmas isn’t just festive—it’s make-or-break. Supporters want to be generous, but it’s also an expensive and exhausting time of year. You want to give them meaningful and easy ways to give, without adding mental load.
Your Christmas campaign is likely multi-channel—direct mail, email, social, maybe even a printed gift catalog. But your donation page is often the final, crucial step in the giving journey.
This template is designed to:
- Making giving seamless, easy, and friction-free.
- Tell your story with immersive visuals and short copy blocks.
- Offer multiple giving options in one place (donations, virtual gifts)
- Convert more visitors into donors through social proof and personalization
And because we know Christmas is hectic, the page is optimized to reduce your manual workload—so your team can focus on engaging supporters and making an impact.
Designed to help your donors give generously
We’ve taken insights from successful Christmas campaigns and built them into every part of this template, helping you confidently guide donors to give.
A festive hero section
- Full-width seasonal imagery to capture the spirit of Christmas.
- Clear, heartfelt headline supporting your campaign story.
- Warm subheading reinforcing the joy and impact of giving during the holidays.
- Condensed storytelling: (2–3 paragraphs) version of your holiday appeal.
- Optional image blocks to visually reinforce your hero story and immerse donors in the impact of their gift.
Conversion-driven donation form
- Optional sticky donation widget for easy access.
- Minimal navigation to keep donors focused, positioned above the scroll.
- Pre-selected, personalized suggested donation amounts.
- Prominent messaging around the impact of Christmas giving for your organization.
Christmas-focused donation options
- Examples of tangible impact handles tied directly to timely end-of-year outcomes.
- Customizable imagery and descriptions for each ‘donation’.
- An option to include a Matched Giving campaign.
Built-in social proof
- A live section showing which gifts have been purchased.
- Donors’ contributions appear publicly in a celebration wall, making generosity visible and inspiring others to give.
Reinforcing progress
- Optional progress bar to highlight collective giving toward your campaign goal.
- Creates momentum by showing supporters how their donation helps move the needle toward the Christmas target.
Warm supporter personalization
- Recognizes returning donors from past campaigns.
- Uses personalization (PURLs) to greet supporters by name, suggest gift amounts based on past giving, and pre-fill forms for a seamless holiday donation.
How to integrate this template into your Christmas campaign
As the fundraising expert, you know your donors best. Here’s how this template can support your strategy:
For warm supporters
- Highlight virtual gifts—they want quick, meaningful ways to give
- Keep messaging heartfelt and simple
- Show progress, and remind donors they are part of something bigger
For new or lapsed supporters
- Use visually engaging gifts and interactive elements in social and ads
- Focus on the emotional reward of giving at Christmas, not just the donation
- Use compelling storytelling through words and images
Want more inspiration?
Two organizations both built custom Christmas giving trees—one for an appeal, the other for a peer-to-peer event—and each saw astounding results.
Get inspired, see what’s possible, and spark ideas for your own festive appeal.
Your next steps
1. Register for the free webinar
Join us live (or catch the replay) for the full Christmas Webinar—tools, tips, and real campaign inspiration to make this your best-performing year-end campaign yet.
2. Start your Christmas campaign planning now
If you’re planning custom features (like gamified Christmas trees or interactive giving features), get your requests in early so our team can bring them to life before December.
3. Grab your free donation page template
Want to skip straight to building? Jump in to your Funraisin platform, grab the ready-to-launch Christmas template and make it your own.
Not on Funraisin yet?
Discover how Funraisin makes it simple to create interactive, on-brand campaigns that make every campaign special.
Learn how to create personalised donation pages
Request to join a small-group training session.
We'll cover:
- How to effectively use PURLs
- Best practices for personalised messaging
- How to pre-fill donor forms
We customise sessions based on your unique needs and goals—please help us tailor your session by providing a few details about your upcoming tax appeal below.
