Campaign Purpose
Keep fundraisers engaged by celebrating streaks and motivating another small win. Think dopamine, momentum, and identity reinforcement.
Campaign Type
Peer-to-peer fundraising
Journey Type
Engagement
Message Intent
Activate fundraising
Email preview
Click sections for more details.
Set up / Filters
Type
Engagement
Send to
Fundraisers
Who meets Any / All criteria
All
Conditions
Field
Amount raised
Criteria
Over
Value
1
Trigger / Timing
When
Triggered immediately
Value OR Date
1
Increment
Hours
Criteria
After
Field
Donation received
YOU'RE ON FIRE, SARAH!
YOU'VE HAD DONATIONS ROLLING IN—AND WE'VE NOTICED!
You've kicked off your fundraising streak, Sarah, and we couldn't be more impressed.
You've already inspired others to give... Imagine what another day of momentum could do. All it takes is one more share, one message, one ask.
We're right here cheering you on. Let’s see how far this can go.
A seven day fundraising streak unlocks:
- A new fundraising badge.
- Cool merch you can claim (hello snazzy baseball cap!)
- Bragging rights, obviously.
Don't forget to share your page—it's the easiest way to keep the streak alive.
P.S. Keep the energy up and unlock exclusive new merch—your next donation could score you some seriously cool gear. Check out what's waiting for you!
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Main Logo
This visual sets the tone. You want energy, movement, and real-human connection—ideally mid-action. Magic additions: Use a looping boomerang-style GIF of someone receiving a donation alert or reacting to a message. Include real supporters holding up signs like "You're crushing it" or "Your streak is about to start". A visual progress line or animated flame creeping across the screen—building momentum visually.
Hero Image
This visual sets the tone. You want energy, movement, and real-human connection—ideally mid-action. Magic additions: Use a looping boomerang-style GIF of someone receiving a donation alert or reacting to a message. Include real supporters holding up signs like "You're crushing it" or "Your streak is about to start". A visual progress line or animated flame creeping across the screen—building momentum visually.
Headline
This visual sets the tone. You want energy, movement, and real-human connection—ideally mid-action. Magic additions: Use a looping boomerang-style GIF of someone receiving a donation alert or reacting to a message. Include real supporters holding up signs like "You're crushing it" or "Your streak is about to start". A visual progress line or animated flame creeping across the screen—building momentum visually.
Body Copy
This visual sets the tone. You want energy, movement, and real-human connection—ideally mid-action. Magic additions: Use a looping boomerang-style GIF of someone receiving a donation alert or reacting to a message. Include real supporters holding up signs like "You're crushing it" or "Your streak is about to start". A visual progress line or animated flame creeping across the screen—building momentum visually.
Primary CTA
This visual sets the tone. You want energy, movement, and real-human connection—ideally mid-action. Magic additions: Use a looping boomerang-style GIF of someone receiving a donation alert or reacting to a message. Include real supporters holding up signs like "You're crushing it" or "Your streak is about to start". A visual progress line or animated flame creeping across the screen—building momentum visually.
Optional Block
This visual sets the tone. You want energy, movement, and real-human connection—ideally mid-action. Magic additions: Use a looping boomerang-style GIF of someone receiving a donation alert or reacting to a message. Include real supporters holding up signs like "You're crushing it" or "Your streak is about to start". A visual progress line or animated flame creeping across the screen—building momentum visually.
P.S. (Optional)
This visual sets the tone. You want energy, movement, and real-human connection—ideally mid-action. Magic additions: Use a looping boomerang-style GIF of someone receiving a donation alert or reacting to a message. Include real supporters holding up signs like "You're crushing it" or "Your streak is about to start". A visual progress line or animated flame creeping across the screen—building momentum visually.
Footer
This visual sets the tone. You want energy, movement, and real-human connection—ideally mid-action. Magic additions: Use a looping boomerang-style GIF of someone receiving a donation alert or reacting to a message. Include real supporters holding up signs like "You're crushing it" or "Your streak is about to start". A visual progress line or animated flame creeping across the screen—building momentum visually.
