Facebook pixel is a piece of code to add into your fundraising site allowing you to measure, optimise and build audiences for your nonprofit's advertising campaigns. We'll automatically create events in your business manager account in Facebook and send across e-commerce data too, allowing you to track the performance down to a dollar value for your Facebook campaigns.
After adding in your Facebook Pixel, you can also add in standard events to track specific pages without the need for a developer.
More on Facebook Pixel
Facebook Pixel allows you to measure cross device conversions and ensure that your Facebook ads are shown to your supporters who are more likely to convert to action. It can also help you automatically show your fundraising site visitors an ad with your appeal or event content that they've already viewed on your website, helping you to convert more supporters into action.