Google Optimize

Connecting up Funraisin to your Google Optimize account will allow you to test what registration and donation messages work and enable you to tailor a custom experience to suit each type of supporter. Run your A/B, multivariate, and redirect tests through Google Optimize after connecting up your Funraisin platform.

Being natively integrated to Google Analytics, all your event and transaction data will also flow through from your testing so you can understand how your fundraising can be quickly improved. 

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Google Optimize lets you quickly test your messaging to optimize your onsite support experience. You can then use those results to re-focus your appeals and events and take action, such as improving your appeal landing pages, personalising the onsite supporter experience and more.

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