Take a quick moment to think of the effort you/your team put in to make someone new come to your site, click register, create a page and fundraise...
So with all that effort driving awareness, we don’t want leave any supporters behind.
Not one!
The Conversion Funnel
This example event is operating with the understanding that marketing spend has managed to acquire 40,000 views of an ad. From that 40,000 we can see how the funnel can produce a predictable fundraising outcome.
We want you to focus on the power of "one more"for each of these metrics, rather than reaching for a random target. Click the next tab to see what just 1% extra per metric does to this example!
Look at that! by focusing on the power of "one more" per metric, we can see that this campaign has earned an extra £87,000. But should you stop there? Let's think about a reasonable benchmark we hope campaigns should be able to reach. Click the next tab to see the benchmark.
These are figures that we regularly see nonprofits attain using the funraisin platform. Some obtain far higher! But if this is your first time modelling out your conversion funnel, then this is a good benchmark to compare your progress. Why not download the Conversion Calculator?
Download our Conversion Calculator
Considering how tough acquisition is and important conversion is, should have these must haves.
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Have access to key funnel performance data |
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Time to obsess about every marginal gain, every day |
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Know what the tools are to make necessary improvements |
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Have the tools to take immediate action to improve any part of the journey |
