I’m Imogene, Head of Marketing here at Funraisin. That just means it’s my job to explore all the ways charities are—or could be—using the platform to inspire support, engage their communities, and grow their impact.
I love this stuff.
I’ve been in fundraising for over 15 years, with most of that spent in digital—building supporter journeys, automating touchpoints, and creating magical experiences that move people to act.
In this blog, I wanted to share three magic things you can do with Messages. They’re simple, powerful, and built around real supporter behavior.
With Messages, every email is its own little engine—you set the trigger, define the filters, and send the right thing at exactly the right moment. And with all the filters available, there’s pretty much no limit to the kinds of supporter experiences you can create.
Keep reading to see what (in my opinion) are the three of the most impactful things you can do on Funraisin!
Build Activation Loops that nudge supporters into action
In peer-to-peer, signups are just the start. The real magic happens when someone personalizes their page, shares it, and starts raising money. But that doesn’t always happen right away…
That’s why I use something I call Activation Loops (don’t Google it—you’ll get weird science stuff).
They’re gentle, targeted nudges that encourage supporters to take the next best action: add a photo, set a goal, make a self-donation, share their page, land that first donation.
Each message only sends if the action hasn’t been taken and the supporter hasn’t started fundraising—so you’re not nudging anyone already on their way.
You set these up to fire at set intervals based on days after registration. Say you’re recruiting from January for an event in March—these loops let you keep checking in regularly and move people forward, without burning them out.
Include a video in your email
Sometimes the most powerful message isn’t something you write—it’s a face, a voice, a moment.
With Messages, you can add a video just by pasting a YouTube link. It automatically pulls in a clean, clickable thumbnail image—so your email looks great without needing to design a thing.
Perfect for a campaign launch, a personal thank-you, or a moment of joy that deserves to be shared. đź’™
No design skills needed. Just copy, paste, and hit send.
Trigger a thank you tied to the exact amount given
So much of appeal fundraising is about framing the ask.
We build suggested amounts around powerful impact handles—$45 feeds a family for a day, $145 funds emergency surgery for a rescue kitten, $300 keeps a ranger in the field to protect endangered wildlife.
With Messages, you can go beyond the standard receipt and automatically send a second, special thank you—just to people who gave an exact impact amount.
Maybe it lands an hour later. Maybe the next day. But it’s not just a repeat—it’s a message written specifically for the amount they chose to give.
You can easily set these up to trigger based on donation amount—within a specific event or across any campaign. So if someone gives $145, they hear exactly what that amount goes toward.
You could:
- Include a short video from someone their gift will support.
- Let them know their name’s just been added to a wall of honor.
- Show them the specific item or program they’ve just funded.
It’s a simple way to make your thank you feel more intentional—and give donors something real to connect with. We’ll show you how easy it is to build in the live demo.
Just set your trigger, write the message, and let Funraisin take care of the rest.
Magic!
See Messages in action
A new way to engage supporters—built right into your fundraising platform.
These sessions walk through a live demo event, showing exactly how Messages triggers nudges, milestones, and countdowns at the moments that matter.
No bolt-ons. No martech maze. Just powerful, behavior-based emails—ready to go.
