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Boost P2P donation conversion on mobile
66% of peer-to-peer donations happen on mobile.
Those small screens light up with people supporting their friends, family, workmates, and loved ones as they champion the causes they care about.
One of the most meaningful steps in that journey is the “leave a message” moment—where donors add their name and a personal message to the person they care about.
Optimizing a small but powerful moment
A/B testing shows that splitting the “leave a message” step into its own lightweight mobile screen boosts peer-to-peer sponsored donations on mobile by up to 7%.
Our new mobile-optimized step separates supporter messages and display names into their own screen, creating a clearer and more focused donation experience on small devices.
Until now, the "leave a message" field appeared on the same mobile screen as personal details, compliance statements, opt-ins, and other required fields. On smaller devices, that made the step feel long—and created just enough friction for some donors to hesitate.
So we tested a new variation: a clean, dedicated message screen built specifically for mobile, giving supporters one focused moment before they continue with their donation.
What we tested and what we learned
Funraisin’s Analytics & Optimization Lead, Tim Brack, shares how the test was designed, the variations we trialled, and what drove the performance uplift in this short explainer.
The results were clear. Separating the message fields helped donors stay in flow, reduced hesitation, and increased completed mobile donations.
Switch it on to increase mobile donations
This update is available platform-wide and ready for you to switch on today. If you’ve got a peer-to-peer campaign live right now, you can turn on this improved mobile experience with a single tickbox setting.
Add a four-weekly regular giving schedule
Imagine increasing the value of your regular givers by around 8% over the course of a year—simply by turning on one setting. No extra asks. No new campaign. No change in donor behavior.
That’s exactly what our new four-weekly regular giving schedule makes possible.
Reccuring giving is the backbone of sustainable fundraising—dependable, predictable support from people who believe deeply in your cause. And now you can grow that momentum even further with a schedule that feels “monthly” to supporters but quietly delivers 13 gifts a year instead of 12. It’s an effortless way to increase annual recurring revenue without adding friction.
Enable four-weekly regular giving
This update is available platform-wide and ready for you to switch on today.
1. Open any page with a donation block
2. Edit the page in Visual Builder
3. Hover over the donation block and click the heart icon
4. Under Donation amounts, tick four-weekly
Trigger a well-timed regular giving upsell
Recurring donors provide stronger long-term value than one-time givers—but most organizations only convert a small percentage of donors into ongoing supporters. The new regular giving upsell step introduces a straightforward way to increase that conversion rate by adding an additional step to the donation journey.
The upsell appears automatically when a donor selects a once-off gift (or when frequency options are disabled), presenting a clear, optional prompt to switch to a recurring schedule before they continue. It doesn't interrupt the flow, and it doesn’t add complexity—it simply gives donors an easy path to choose to give regularly if they’re open to it.
A simple addition that can meaningfully strengthen your recurring program
Supporters who have already chosen a gift amount are among the most likely to consider upgrading to a recurring schedule. By introducing the upsell at this specific point in the process—after they’ve decided to give, but before entering details—you surface a relevant choice at a moment when the donor is actively thinking about their impact.
This step works particularly well for donors who select amounts that fit comfortably within recurring ranges (e.g. $15–$250). It gives them a frictionless way to convert their intention into ongoing support, helping organizations grow dependable revenue month over month.
Enable regular giving upsell
The upsell appears as an additional step during the donation journey and can be fully customized—so you can add your own messaging and imagery to match your campaign and brand.
Offer donation eCards for personalized giving
Donation eCards let you add a beautifully personal touch to the giving experience. Using the Visual Builder donation block—the drag-and-drop tool for creating pages in Funraisin without code—you can offer supporters a selection of card designs to accompany their donation. Whether they’re giving in memory, celebrating someone special, or sending a thoughtful gift, eCards turn a donation into something they can share with someone they care about.
Supporters can choose a card, add a personalized message, and have it delivered instantly to a recipient. It’s a simple enhancement that adds emotion, creativity and connection to any donation flow.
A versatile feature for appeals and always-on giving
Because eCards can be enabled on any donation block built with Funraisin's Visual Builder, charities can use them across a wide range of moments throughout the year. They’re perfect for in-memory and celebration giving, and they open new creative possibilities for seasonal campaigns, tribute giving, or evergreen “donate in honour of…” pages.
For supporters, eCards create a more meaningful experience. For organizations, they offer an easy way to elevate storytelling, spark sharing and inspire people to give in new ways—all without adding friction.
Enable eCards
You can enable cards and eCards within your donation flow in just a few clicks, giving donors a thoughtful way to dedicate their gift or send a message to someone special.
Invisible technology.
Limitless possibility.
Feeling inspired? If you're ready to level up your supporter experience,
book a discovery call to chat with a platform specialist. We'll show you how to bring it to life.
