After every peer-to-peer event, most teams look at the same number: average fundraiser raise.
Maybe it’s $420. Maybe it’s $1,200. Maybe it’s up 8% on last year. It feels useful—something to report, compare, and act on.
The opportunity is that averages rarely tell the whole story—and what sits behind them is where most campaigns have untapped growth.
Here’s what the data from the top 30 ANZ P2P events in 2025 actually shows—and where the real opportunities are hiding.
Your average is being inflated by a handful of high performers—and hiding where most people actually sit
Across the top 30 events, the average total raise per active fundraiser sits at $744—but the spread behind that number is enormous:
- One event averaged just $69 per active fundraiser
- Another averaged nearly $3,000
When one fundraiser raises $15,000 and fifty raise $200, your average lands around $470—and tells you almost nothing useful about the fifty.
The median—the middle value when you line everyone up from lowest to highest—tells a more honest story.
In analyzing donations per profile across these top 30 events, the gap between mean and median is often significant. Not because fundraising improved broadly, but because a handful of profiles skewed the average up while most people’s experience stayed flat.
Here is what the data across the top 30 events is showing us:
Divide your fundraisers into five equal bands—from those who raised the least to those who raised the most.
Across the top 30 in 2025, the picture was consistent:
- Bottom 20% of fundraisers raised around 2% of donation revenue
- Middle 20% raised about 10%
- Top 20% raised just over 62%
This holds remarkably steady year on year. Your top 20% aren’t an anomaly—they’re a segment with distinct behaviors, and those behaviors are worth understanding and supporting differently from everyone else.
The question shifts from “how do we help everyone raise more?” to “who’s already on the path to raising a lot, and what do they need to keep going?”
22% of your active fundraisers only donated to themselves—they’re warm, motivated, and stuck
Within the active fundraiser group, there’s a segment that tends to get lost in standard reporting.
These are people who made a personal donation to their own profile—but received no donations from anyone else. Across the top 30, that group represented 22% of active profiles.
They’d registered. They cared enough to donate to themselves. But for whatever reason—lack of confidence, a poorly timed prompt, friction in the process—they never asked anyone else
These aren’t cold contacts. They’re warm, motivated, and already connected to your cause.
A well-timed, specific nudge—not a generic fundraising prompt, but something that makes the ask feel easy—can move a meaningful portion of that group.
82% of people who will ever fundraise do so within three weeks of registering—after that, the window slows
One of the clearest findings from the 2025 data is how quickly the activation window closes.
- 60% of fundraisers who will ever receive a donation get their first one on the day they register
- Within one week, 73% of those who will ultimately activate have already done so
- By three weeks, that figure reaches 82%
After three weeks with no donation, the likelihood of activation drops sharply.
The window for converting someone into a fundraiser—in the truest sense of asking others to give—has largely passed.
The implication is direct: front-load your activation communications. The first seven days after registration are worth more than weeks four through eight combined.
Three questions that reveal where your campaign’s real opportunity is hiding
None of this requires a new analytics platform or a data team. It starts with three questions.
- What was the median raise—not just the mean—and how far apart are those two numbers?
- What percentage of your active fundraisers only received a personal donation? What did they get, and when?
- Which quintile are your communications designed for—and are you treating all five the same way?
The top 30 events in ANZ aren’t outperforming the rest because they have bigger budgets or stronger causes. In many cases, they’re outperforming because they’ve learned to read their data more carefully and respond to it more precisely. That discipline compounds. And it starts with looking past the average.
All content in this blog is drawn from insights shared in the webinar co-hosted by Donor Republic and Funraisin: Top 30 Peer-to-Peer Events Australia and New Zealand, recorded on March 31, 2026.
Want a deeper dive into the top 30 P2P events?
To see the full data behind these findings—including the complete Top 30 results, digital marketing benchmarks, and activation insights—watch the webinar replay.
To talk through what this means for your 2026 strategy, the Donor Republic team would love to hear from you.
And if you want to make sure your platform is set up to support better retention, segmentation, and participant experience, book a time with Funraisin.
