QR Codes in Fundraising

Take a look at how you can embrace the power of the QR code through your Funraisin platform. 

What is a QR code?

A quick response (QR) code is a type of barcode that stores information as a series of pixels in a square-shaped grid. An evolution on traditional barcodes, QR codes can store vastly more complex information that can be easily read by mobile phones and other digital devices.

Originally created in the 1990s for use in vehicle manufacturing, the rise of the smartphone and contactless technology has allowed the QR to take on a life of its own. Whether they’re being scanned to pay for our lunch, or breaking the internet during the Superbowl, these unassuming little grids could be the key to bringing your fundraising campaigns into the 21st century.

Using QR Codes for donations

If entrants are already being guided using QR codes, why not go one step further and use them on donors too? 

With Funraisin you can set up personalised QR codes that allows people to donate directly to an entrants fundraising page. These can be included on email templates, social media sharing cards or can be printed out and attached to a race bib etc… 

All it takes is a quick scan of the QR code and a donor will immediately be redirected to a fundraisers’ page or appeal donation form. This provides a seamless, one-touch - donation flow that may help remove barriers and result in you raising bucket loads of funds. Simple, right?

Australia's Biggest Morning Tea made great use of QR codes to donate
Check out Biggest Morning Tea

Using QR Codes for event check-in

Events For Good's 5x5k made great use of QR codes to run contactless event check-in
Photo credit: Events for good, also: Check out the 5x5k

Gone are the days of clipboards and pencils on string; why have an iPad if you’re not going to use it, right? If your entrants are going to have their phone glued to their hand upon arrival, you should at least meet them halfway.

Each time an entrant registers for an event on your site a unique check in URL and QR code is generated. When a registration has been completed the entrant will receive an automated confirmation email and this is the perfect place to drop in their personal QR code and fundraising page link.

To add a QR code to a registration email all you need to do is simply drop in an extra personalisation tag into the email body and voila! It really is as easy as that… Whilst you’ll still have to physically scan entrants on arrival, you’ll dramatically reduce the stress and effort of ‘manually’ administering hundreds, if not thousands of names and faces.

As a check-in QR code was provided during the registration process, your entrants should simply be able to rock up to your event, and present their QR code to be scanned. Using QR codes could bring about an end to boring paperwork, the loss of entrant data and queues at registration tents.

We're here to help 🙌

If you would like to find out more about how QR codes can help bring your campaigns into the 21st century, our team is on hand to help make it happen.

Join newsletter