Inspiring kids to read while helping those with multiple sclerosis
For those of us growing up in Australia, the yearly fundraising event, MS Readathon, is etched into our memories. Having been in market for more than 40 years, the brand has been re-imagined - it's awesome to see this iconic childhood event back with a modern look and feel, using interactive features designed to inspire kids to read while helping those with multiple sclerosis.
Thousands of schools (setup as 'events' on their Funraisin platform) were pre-loaded allowing teachers, parents and students to simply start typing in their school name and register. Students are encouraged to log their reading activity (utilising the built-in fundraiser blog), fundraise and earn rewards.
Gamification uses a combination of fundraising incentives and number of books read to keep parents and students actively fundraising throughout the August campaign. School landing pages show the number of students participating and total books read, encouraging some friendly competition between schools. The Reading Corner allows participants to review and rate books by entering the book, or author name, which pulls in a feed from book retailer Booktopia, to dynamically display the book cover artwork against their review.
Congrats to MS Limited and Donor Republic for re-inventing such a classic event, for such an incredible cause!