What makes a virtual peer-to-peer challenge easy to join, exciting to share, and meaningful enough to fundraise for?

Sometimes, the smartest answer is the simplest one. MOVE with Arthritis Research invites people across Canada to move for 30 minutes a day for two weeks, raising funds for life-changing arthritis research along the way. 

That movement can look completely different for every participant. It might be a morning walk, an afternoon swim, a yoga session, a bike ride, or a few smaller bursts of activity throughout the day. Participants can move at their own pace, work toward a personal goal, or go beyond their usual routine.

An incredibly accessible foundation for a virtual fundraising challenge, and a beautiful example of how simplicity, flexibility, and a strong brand can make it easier for more people to get involved.

A challenge people can make their own

The magic of MOVE is that it combines the flexibility of a virtual event with the community engagement of a peer-to-peer.

The goal of moving for thirty minutes a day gives participants a clear, tangible goal, while the freedom to choose how they reach it makes the challenge feel personal from the very beginning.

There's no single activity to complete or pace to maintain. The 30 minutes can happen all at once or be broken into smaller moments throughout the day. Participants are encouraged to adapt the challenge to their abilities, routines, and personal ambitions.

That flexibility opens the challenge to a broad community while giving every fundraiser a personal story to share: what movement means to them, what they're working toward, and why they're moving for arthritis research.

Perfectly connected to the cause

A virtual challenge is powerful when the activity feels deeply connected to the mission behind it.

Arthritis can affect mobility, work, sleep, parenting, and daily life. It affects millions of Canadians, including many people in the middle of their most active and productive years.

By placing movement at the heart of the campaign, Arthritis Research Canada has created an experience that helps bring those realities into focus while inviting people to take positive action.

Every walk, stretch, swim, or ride during the campaign period becomes an opportunity to start a conversation about arthritis, celebrate what movement means to different people, and raise funds for research focused on helping people live well.

It makes the cause visible through the challenge itself, and gives supporters a natural reason to participate.

Designed to move through the community

The entire campaign is crafted to make it easy for participants to bring others along.

The bright, energetic creative gives fundraisers something they'll feel excited to share. Official hashtags give every update a place within the wider campaign, while the MOVE Strava Club helps participants connect with people moving across Canada.

Individual and team leaderboards add another layer of momentum, celebrating the community's progress and introducing a little friendly competition.

Participants also receive practical fundraising tools to help them share their stories and start raising funds with confidence.

Ready-made tools for telling your story

Once someone has decided how they'll make their MOVE, the toolkit makes sure they've got something ready to post or send straight away.

The Social Media Toolkit includes sample captions for three moments: a personal connection post for sharing why arthritis research matters to them, an awareness post introducing the challenge itself, and a team post for rallying colleagues, friends, or family to join in.

Ready-to-use graphics are available to download to make posting easy. Custom Instagram and Facebook Stories stickers (found by searching "arthritisresearch" on Stories) let participants bring MOVE into a story in seconds. Every post ties back to the campaign through the campaign hashtags #MOVEwithArthritisResearch and #MakeYourMOVE.

The Email Templates page offers the same head start for direct outreach, with three ready-made messages: an initial ask ("I'm taking part in MOVE!"), a thank-you note for donors, and a team recruitment email for anyone building a workplace or friend group team.

Each one is a starting point rather than a script—the most effective fundraising emails are personal, and this campaign encourages participants to add their own reason for participating.

A beautifully simple route into fundraising

MOVE with Arthritis Research is a brilliant reminder that participation doesn't need to be complicated to feel meaningful.

The campaign gives supporters:

• One memorable action
• A clear and achievable commitment
• The freedom to participate their way
• A strong personal story to share
• The tools to turn that story into fundraising

It's easy to understand at a glance, flexible enough to fit into real life, and deeply connected to the people and purpose behind the campaign.