Site of the Week: Darkness into Light

11 February 2019

On 11 May 2019, over 200,000 people in 19 countries will walk from Darkness Into Light.

Darkness Into Light is Pieta House's flagship fundraising event, and allows them to continue providing free counselling sessions for people who are in suicidal crisis, people who are self-harming, and those who have been bereaved by suicide.

The combined frontend website, event ticketing and fundraising runs off Pieta House's Funraisin platform. Entrants select the venue they will be attending (with ticketing amounts and fundraising in their local currency) and then jump into the registration flow to choose their ticket type (General Registration, Corporates and Schools). For those in the Republic of Ireland and Northern Ireland, where complimentary event T-shirts are posted out in advance, they can also choose to cover the cost of postage and packing, invite and pay for friends/colleagues/students and make a personal donation to Pieta House in a single transaction flow.

Venue landing pages dynamically pull in the number of participants and amount raised from the 2018 walk, while venues outside of the 'island of Ireland' showcase the local international charity partners and where funds collected from the local event will be directed to. Each venue organiser has access to an event specific dashboard highlighting key statistics from their venue, such as the number of participants attending, broken down by different member types (adults, students, children aged 6-17 years and 0-5 years, etc), total fundraising and more. Custom dashboards and reports are utilised by Pieta House for tracking YoY registration numbers, merchandise sales, tickets sold, fundraising pages created and more from a global level with the ability to view the same statistics on a venue level.

A truly rewarding, beautiful and emotional day in May each year. With more than 200 venues globally, we'd thoroughly recommend you finding your nearest one to join the movement.

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