PAWGUST. What's not to like about it!
A great registration incentive with a free dog pedometer gives supporters a simple reason to exercise with their puppy pal and raise vital funds for Guide Dogs to support their puppies currently in training.
The unique look and humorous tone of the creative has contributed to higher than average levels of participants customising their fundraising pages, adding personal stories and increasing their fundraising goal.
And for a first year event, PAWGUST is well on it's way to becoming a mainstay for years to come. Congrats Guide Dogs Australia!